Banners are amazing anthems of awareness when it comes to advertising. However, as soon as night falls, so does the effectiveness of your banner advertising. LED lights are revolution for front and back lighting banners. For four fast action steps to lighting your banner up tonight:Fast Action Step # 1: Decide where the banner will go, and the size.We use banners in several ways. We have a retired UHAUL with banners on it that we deploy to other shopping centers during the day and into the dark. We have a banner trailer we park across the street with an arrow pointing to the shop so the traffic going the other way knows we are there.We have a converted electric wheelchair with banners that light up.Simply decide where you’re putting the banner, order the banner, and measure it when you get it, because they are not exactly what you order! You need the exact measurements. Yellow background with black letters works best. Second best is a black background with yellow letters.Fast Action Step # 2: Build a simple white PVC frame.Your frame should be a simple rectangle made from 2″ PVC pipe and four 90 degree PVC fittings. Buy the pipe, fittings and glue at Lowe’s or Home Depot. While you’re there, get some ¾” self drilling screws, and small fender washers to attach the banner to the frame. You’re going to use 2″ pipe in any situation against a wall, fence, UHAUL or other flat, solid surface, because you need the clearance “inside the box” you’ll be creating, for the lights.Fast Action Step # 3: Light it up.The fantastic thing about LED bulbs is that they draw very little current, put out a lot of light, and little heat. For example, in lighting up the wheelchair we call “Mobi,” we used just three 450 lumen output bulbs. These were on sale at Lowe’s for $10 each. We screwed them into those simple, cheap, aluminum work lights like painters use.If your banner is going to be mobile or away from wall current, you can use a 12 volt battery and a small inverter from Harbor Freight or Lowe’s or Home Depot. The inverter will invert the voltage from 12 volts to 120 volts for your lights. One large RV deep cycle battery should last for many hours running three 450 lumen bulbs.You’ll be amazed and thrilled at how cheaply you can get a honking big illuminated sign up anywhere you want, with or without electricity near it!WARNING:Don’t play with electricity if you know nothing about it. Get some help with it.What should you do next?
You have done it, you at long last took that significant step to start up a home business and now you’re pondering “How do I get the word out about my wonderful goods and services?” You are not alone. Many small businesses have a problem with just that problem – the promoting of their home business went nearly overlooked during the mania to get organized and get started. Thankfully there are a number of inexpensive techniques for you to get the word out about your home business, your products and your services.Business CardsBusiness cards are a handy (and frequently over looked way to cheaply communicate the value you provide to a lot of potential prospects, if you take the time to create an alluring offer that gets people to get in touch with you. Hand them out to everybody you speak to (you don’t want to pre-qualify potential customers) during the day and be sure to provide them with more than one business card saying ” Please do not embarrass me by throwing this away where I can see it.Put one in an obvious place for yourself and pass the others along to someone else who will benefit.” This method of letting them know what you expect from them appears to work well. Make sure your business card contains more than just your contact details to effectively market your small business. Add a coupon, bonus or other reward on the backside of the business card for bringing it to you when making a purchase from your business. Always have the text “Over Please” in the lower right corner of each side; many people don’t expect content on the backside of a business card and everybody will turn it over right before you as they read it.E-Mail SignatureImagine if every email you mailed contained advertising for your home business, it can and it should! Virtually all of the email clients (i.e. Outlook, Outlook Express) and the internet based email providers permit you to create a signature which can be attached to the conclusion of your new and replied emails. If you’re not familiar with the technical settings of these choices use the search term “signature” within the help system for your e-mail package and follow the instructions. Provide the reader with several means to contact you (e.g. direct phone, web site, e-mail and physical address if you have a store front). The signature you provide should invoke the reader’s curiosity to follow-up with you quickly.Text is often preferred to pictures simply because many people have the picture functionality switched off in their e-mail systems to speed their ability to read e-mail. You can often incorporate hyperlinks to your web site in the signature file you create, making it simple for those reading your email messages in HTML format to select a link directly.Promoting your home business does not have to be pricey or time-consuming. Try to communicate what you do and also the value you supply everyday. The ideas I’ve offered will give you you a firm base upon which to build a successful home business. You’re not a secret agent, whenever you build it they’ll only come when you provide them with reasons and illuminate the way. Once you begin making use of these cheap, easy tools to market your small business you’ll see measurable benefits that will permit you to do more of what is working.